Starbucks Holiday 2023
Our 2023 holiday expression was intended to bring the joy of the holiday season in a way that could work globally. We wrapped our cups up like gifts and our coffee packaging captured the childlike awe of staring up at a Christmas tree. This overall visual approach went on to influence the full campaign radiating joy and celebrating togetherness.
Global Creative Direction
Core Starbucks Creative Team
Creative Director: Kristy Cameron
Associate Creative Director: Me
CPM: Erin Morgan
Designers: London Dewey & Bridget Shilling
